Sneh Nidhi Bhardawaj
If you think you have got the definition of Digital marketing, trust us man, a lot more is missing. Sit back and here you can read the ‘marketingpedia’ of eveIT Digital Agency without turning the pages of a 12 kilos book.
Let us feed your intrigued mind!
Marketing in a nutshell
Before we continue, we want to address the fact that how advertising and marketing are used synonymously because marketing is not just about advertising which is paid promotion. But it’s a whole process where the market and its components are studied and analyzed to meet the needs of both the Digital Agency and the consumer. The difference between marketing and advertising will help you to understand this blog better.
In a nutshell, marketing is about creating the opportunities which already existed in the market, grabbing a consumer base that rules the market, and leaving a presence of your Digital Agency and its values among the actual and potential consumers of your targeted market while incorporating a different kind of channels and strategies in your growth plans.
Types of marketing strategies:
Social media & Content marketing
Public relations marketing
Publicity & buzz marketing
Electronic and paper media marketing
Outbound & Inbound marketing
What is a Digital Agency and how important is online marketing?
Attention! It’s time to realize how marketing could affect your business or profession or simply just you. Consider the following example and think about what did just happen and how marketing made it easy:
Mrs. Kaur visited eveIT Digital Agency for marketing solutions and to increase the sale of her designer face masks,
She has a small shop in a neighboring mall,
Her designs were unique and not limited to prints and embroidery but strong messages and quotes printed on them,
Her target consumer base was aged 18-25,
She was not able to meet her targeted sales.
It was noticed that she was not on any social media platform for the promotion of her product nor did she have any website for e-commerce or creating awareness about her unique product. The eveIT Digital Agency marketing strategist straightaway found the need of connecting the business with the targeted consumer base through social media and promoting the product. The need to make a website and later plan to sell products online for increased sales was identified. The issue about the loss of customer base was identified with the help of a feedback mechanism that shows how apart from the targeted audience, there was nothing for the other age groups.
A cost analysis was done to reallocate the prices of the product. A comparison was drawn on whether the product should be sold on a website or through third-party e-commerce sites. It was decided to opt for Amazon. So what did happen?
The identification of objectives, barriers, and opportunities
Analyzing cost, pricing, and revenues
Collection of feedback for retaining and expansion of current customer base
Formulation of marketing strategies like social media marketing, advertising, and publicity
Connecting to the customer
Rediscovering the business operations and distribution
Projection of results
And you thought marketing is only to promote and advertise. It becomes an essential unit of any enterprise to survive in the market where the consumer is the prime factor to influence the objectives. In the rising era of influencers, marketing an individual has become a popular option. Even many professionals and experts at higher posts tend to adopt personal branding as a tool for growth and recognition.
The social causes can also be marketed, which gives us the idea of marketing not just limited to increasing the sales but also useful for non-commercial promotion. The example of Mumbai Police could be studied, who used a video marketing campaign to create awareness about their helpline and dedication to women’s safety. They used social media and television as their channel.
Let's study the importance of marketing with Digital Agency in the following points:
Ensures customer satisfaction and benefits to the stakeholders
Helps in gaining the competitive advantage and capturing market segments
Improves the performances and expects higher sales
Builds brand image and reputation
Educates and creates awareness in the market
Helps to target large market segment with efficient use of resources
What do you need to market?
After accumulating the marketing knowledge, what is left is to act and make a suitable Digital Agency plan just for you. There is a golden rule: Take bits from everywhere till you make your plan. There are many factors other than the nature of the product or service which influence the marketing plan and structure, not necessarily the same for everyone. Things you can market:
Social /Commercial service
Before formulating the Digital Agency strategy, it is advised to understand and study about:
The nature of your product or service
The objective or area you want to focus on
Targeted audience/consumer base
The marketing strategies adopted by similar enterprises and people
The channels for promotions, distribution, branding, and advertising
Analyzing your customer’s needs and preferences
Cost, price, and budget analysis
Forecasting demand and sales
Let’s do it: Steps to begin with
Innovation and creativity are the fuel of marketing strategies. Innovation should not be limited to inventions of whole new concepts, products, or services but also about doing the same thing with a new technique, just like creativity cannot be limited to doing work in an appealing way but to solving the solutions most efficiently and taking decisions with the maximum outcome and limited resources.
The channels for digital marketing are available to everyone in the same way. But differ in how a Digital Agency uses them for standing out from the market of similar products. To develop an effective marketing strategy, you will have to go through these steps:
Analyzing the market and the consumers
Planning the product development, pricing, promotions & branding, and maintenance of public relations-famously known as the ‘Marketing mix’
Implementation of developed strategies and plans
Evaluating the implemented strategies continuously and readdressing the issues where needed
Controlling the outputs, costs, profits, strategies, etc.., and measurement of performances
These five steps will enable Digital Agency to get hold of your current situation and formulate what is required. Companies hire people with expertise in marketing processes to provide guaranteed success and avoid wastage of resources. Don’t worry if you cannot decide where to start, have confusion about some elements, or have no expertise on board to make things easier for you; we eveIT offer every kind of marketing solution for all your needs. Visit our eveIT Digital Agency Contact page to get in touch with us and better: To grow with us.
Freelance Content Writer
Sneh is currently pursuing masters in entrepreneurship and family business management. Marketing and management happen to be her area of interest along with creating art. She is currently freelancing writing and creative services.
These 5 steps will enable Digital Agency to get hold of your current situation and formulate what is required.