Smartphones have become an essential aspect of our life. An inseparable part of our routine, more than we know. We wake up in the morning and instinctively reach out for our mobile devices. Starting our day by scrolling through the stream of notifications, feeds or social media posts. We have become highly dependent on these devices as our source of information. From making buying decisions to educating ourselves. From keeping ourselves connected with loved ones to using this as a gate to access all the news around us. All these tasks have become easier through mobile search, which is at our fingertips now.
Since mobile devices have become the main source of internet access for everyone. Mobile Optimization has caused a huge shift in the digital marketing world. In fact this is the new era.
Mobile optimization is the process through which businesses make their websites, applications and their selling platforms accessible and functional for mobile devices (e.g. mobile phones and tablets). This process involves responsive designing and preparing an optimized user interface. Which is also appealing, readable and provides access to all the functions from the desktop version website. In short, optimizing the website/application, so it can be browsed through our phone.
The world of digital marketing has undergone a huge transformation because of the use of mobile devices. Businesses are reaching their target audience through optimizing their websites on smartphones. Let's find out why this optimization is so crucial in today’s digital era.
Businesses have recognized the value of Mobile Optimization. They are shifting their ways towards mobile-friendly website users. Because it is increasing exponentially. A recent report from June 2023 of Statista, says that there are currently 6.92 billion smartphone users worldwide. That means 86.11% of the world population. (Huge numbers right!?). And this is more likely to grow day by day.
Digital marketing teams of huge businesses make mobile optimization a priority. So they can get a smart edge over their competitors. Businesses that focus on developing optimized content for mobile devices are reaching out to a larger audience base. When compared to those who are not optimizing. An article published by Oberlo, at the start of the year (2023) states that 69% of internet users prefer to mobile search about a product than to approach in a store. And more than half (50.9%) of the online shoppers worldwide use their mobile devices to buy products online at least once a week. An unoptimized strategy here could mean that we lost out on half of our potential customers.
Mobile optimization has become a crucial factor for search engine rankings. World’s largest search engine, Google, stated that they will give priority to mobile-friendly websites. Those websites which provide mobile search features. And also has responsive design and excellent user experience on mobile devices. This is a huge gain for businesses that have invested in this optimization. They have a good chance of appearing top in search results. This translates to higher engagement on the website, resulting in increased sales and success.
Brand reputation and user experience are dependent on each other. If customers are able to use all the functions smoothly on their mobile devices. And have a trouble free experience, they tend to have a positive perception about the brand. Mobile optimization plays a huge role in building the brand image of the business. This makes customers spend more time on the website. Which is likely to lead to making purchases and brand loyalty.
Bringing the website on smartphones can drive more engagement, as we have our devices on us, all the time. Having a mobile-friendly website or an app, allows the business to have large engagement possible. Which comes from aimlessly scrolling through the smartphone. According to a recent study by Google, 70% of mobile users who encountered a non- mobile-friendly website said that they would immediately abandon and move to a different one. Mobile-optimized websites, that load fast and have a responsive design, makes it easier for visitors to stay. For an extended period of time, which may lead to complete conversions in the end. Hence increasing the conversion rates of the website.
Social media has changed the way businesses connect with their target market completely . Companies including Facebook, Instagram, and Twitter offer a convenient platform for businesses to create customized advertisements and content which has responsive design for mobile devices. These platforms offer valuable insights into customer behavior and their engagement. In the forms of likes, follows, and shares etc. This helps businesses to make digital marketing strategies. Depending on their audience preferences and geographic location.
Nowadays, Mobile optimization has become a necessity more than a choice. If one wishes to grow their business. There are more people browsing the internet through smartphones than ever before. And these numbers are only likely to grow.
This offers a range of benefits which give businesses a competitive advantage. Though, it is a never ending process that requires continuous tracking and adjustment. As technology and user behavior evolve, businesses must adapt to those changes to be relevant in the market. With optimizing websites, businesses can provide a seamless and enjoyable user experience. Which will reach a wider audience and receive much growth.
Content Writer, eveIT
Vaishnavi is a professional freelancing content writer at eveIT. She is from Indore, India. She's an avid reader and writer with a flair of storytelling. She has been writing eye catching content for marketing team at eveIT. Her Instagram handle is @vaishnavi_xo
Mobile optimization is crucial in digital marketing due to the rising dominance of mobile devices. With a significant portion of internet users accessing content on mobile, brands must ensure their websites, emails, and ads are mobile-friendly. Optimizing for mobile improves user experience, increases engagement, and drives conversions, ultimately maximizing marketing effectiveness.