Snowlika Priyadarshi

Feb 22, 2022

TRADITIONAL VS DIGITAL MARKETING SERVICES ? PROS AND CONS

Before understanding traditional and digital marketing services advantages and disadvantages, let’s study what marketing stands for. Marketing is an approach that helps to build a relationship between the product and the consumer. It’s a system that not only decides the price of the product but also the ways to advertise it. It’s very important to understand that to market anything communication, way of offering the product, understanding the consumer’s mind and demand (psychology), pros & cons of the product, analyzing competition, budget, planning strategy, target audience, etc should be kept in mind. 
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⁠From small-scale firms to large-scale firms the prime focus throws light on the ways their product should be marketed. For a better marketing strategy, conducting market research is very important, not only to curb out the potential competitors but also to help fight the loopholes of the company or the product.

⁠⁠Traditional marketing
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⁠Traditional marketing is no new concept and we all are familiar with it. It can be classified into various categories which include print, broadcasting, telemarketing, and direct mail. We have grown up from times when traditional marketing was the only medium of marketing or communication. From villages to towns/cities traditional way of marketing was the only medium to send across the message and create awareness. It is the oldest and the most convenient way of communication that tries to reach out to the larger audience through offline mode. Newspapers, magazines, radio, letters, hoardings, television, etc are some examples of traditional marketing.  
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Pros of Traditional Marketing: -
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1. It caters the service to the customer on a larger scale and tries to reach out to the people who aren’t tech-savvy or familiar with the digital marketing services, online mode of communication.   
2. Small towns or villages don’t really have easy access hence this mode of marketing really helps them to understand what’s new in the market.
3. It’s easier to understand.
4. The amount of money the customer invest is much lesser than what you invest in digital marketing.
5. One can save letters, newspapers, pamphlets, etc for a longer period of time.
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Cons of Traditional Marketing: -
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We all know that even though it is the oldest method but it still falls short of standing out alongside the age of digital marketing and the following are the reasons that stats that -
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1. It increases a lot of expenses for the seller, requires a lot of investment.
2. There is a constant fear of whether the advertisement would actually reach the targeted audience or not. Most of the times people are ignorant and hence it doesn’t really track down the actual progress.
3. One cannot really know the opinion or the feedback about the product and which can hamper the growth of the product.
4. If something is made or done one cannot undo it and by the time one needs to make changes it already reaches out to the people.  
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Digital Marketing Services
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⁠Digital Marketing is the new age concept of advertising and growing rapidly amongst people. In today’s time and age where everything is just one tap away, digital marketing services act as the cherry on top for the customers. It is an online mode of communication where the customers come in direct touch with the sellers. Truth be told, we are addicted to our mobile phones, and here’s where digital marketing comes into play by taking advantage of this fact and providing everything on your phones. Digital marketing as a subject has also gained a lot of popularity in various colleges. It helps both small-scale and large-scale businesses to foster. Social media, emails, ads, websites, blogs, etc are some of the examples of digital marketing. 
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Pros of Digital Marketing:-
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1. It reaches out to a wider range of audiences, helps to connect with various brands, clients, and services globally.
2. If the product is marketed really well then it doesn’t take seconds for it to reach the audience.
3. Engagement amongst the customers and the sellers helps to survive in the market.
4. It is also very cost-effective.
5. Digital marketing services are easy to build and understand. The promotions literally can be started from any part of the world.
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Cons of Digital Marketing: -
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1. Not everyone has access to the internet hence at times it can limit the reach.
2. Once a customer is directly in touch with the brand online, one negative feedback can influence the other buyers which can affect the growth of the product.
3. If the advertisement is not catchy enough then it might lose its importance.
4. It’s important to keep in mind that people working towards digital marketing should have proper knowledge about their field or else due to lack of technical knowledge they might not succeed in promoting their product.
5. Privacy is one of the emerging issues in the field of digital marketing services.
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In conclusion, we should remember that both digital and traditional forms of marketing will always run parallel to each other. Now we know both the methods have their advantages and disadvantages. Hence the seller should think effectively towards the betterment of their product by understanding the Pros And Cons Of Traditional Marketing Vs Digital Marketing services.